Imagine you're looking to buy a new pair of running shoes. You go to Google and type "best running shoes for flat feet." Along with the usual search results, you’ll also see some ads at the top or bottom of the page. These are search ads.
These ads don’t just appear randomly—they’re shown based on the words you typed, also known as keywords. Companies choose and bid on these keywords that are related to their products or services. If their bid is high enough and their ad is relevant, it might show up on the search results page when someone types that keyword.
For example, if a sports shoe company bids on the keyword “running shoes for flat feet,” their ad might show up when you search for that. If you click on the ad, the company pays a small fee to the search engine—this is called pay-per-click (PPC) advertising.
Search advertising is powerful because it targets people who are already looking for something specific. Instead of trying to grab someone’s attention while they’re watching a video or scrolling through social media, search ads reach users at the exact moment they’re searching for something they need—making it more likely they’ll click, buy, or take action.
When you see an ad show up in Google after searching for something, the words you read in that ad—like the headline, the brief description, and the website link—are what we call ad copy. Writing this ad copy well is really important because it's what convinces people to click on the ad and visit a website.
Running a successful search advertising campaign isn’t something you can just “set and forget.” To get the best results, advertisers need to constantly monitor, adjust, and improve their campaigns. Think of it like tending a garden—you need to check in regularly, remove the weeds, water the plants, and make changes based on the weather. In the same way, search advertising needs ongoing care to grow and succeed.
When it comes to search advertising, just running ads isn’t enough—you also need to know how well they’re performing. That’s where tracking and analytics come in. These tools help you understand what’s working, what’s not, and how to make better decisions going forward.
Why Tracking Matters?
Let’s say you’re running ads to promote an online store. Someone clicks on your ad—great! But what happens next? Do they buy something? Do they sign up for your newsletter? Do they leave the site right away?
Conversion tracking helps answer those questions. It lets you see what actions people take after clicking your ad—whether it's making a purchase, filling out a form, calling your business, or downloading something. These actions are called conversions, and they’re the real goals behind your advertising.
By knowing which ads actually lead to meaningful results, you can focus your time and money on the strategies that work best.
To dig even deeper, advertisers use analytics tools to look at specific performance data. These tools provide detailed insights into things like: Do you want your Icon box in a listing method and filled with wonderful colouring Icon? Then you should give a try on this Icon box style!
